The Moven met je Matties (M.M.) App
This was my graduation project, in which I had the opportunity to work closely with experts as well as teenagers in the local community. These teenagers — aged between 11 and 14 — were also the primary target group/audience for this project. The goal was to encourage this younger demographic to spend more time outdoors, to be active, and to socialize with one another. Nowadays, many young people spend most of their time indoors, glued to their screens and gaming. I wanted to bring back that classic feeling of outdoor play.
Another challenge is that sports club memberships are becoming increasingly expensive, making them less accessible for many families. As a result, public sports fields and parks — which hold a lot of potential — are being used far less than they used to be. This new digital generation simply spends much less time outside. With this project, I wanted to give them that extra push, to ‘nudge’ them toward taking that intrinsic step to go outside, play, move, and socialize with peers, classmates, and friends in their neighborhood.
This ultimately led to the concept ‘Moven met je Matties’ (which means ‘moving with your bros/mates’ in Dutch street slang), an app designed for young teenagers that helps them find other teens nearby to play with, challenge each other, and socialize — in real life.
In addition to extensive research (UX Research) and UX/UI Design, Service Design also played an important role, as my goal was to create a holistic experience for the teenagers by carefully considering all touchpoints within the user journey of this concept. In the end, this was achieved quite successfully, and I received a solid grade (7/10) from the examiners. But most importantly, I was able to show the NJi and other experts that there are indeed viable options to (partially) address this current issue — and that this project inspired them to explore new approaches in tackling it.
In addition to extensive research (UX Research) and UX/UI Design, Service Design also played an important role, as my goal was to create a holistic experience for the teenagers by carefully considering all touchpoints within the user journey of this concept. In the end, this was achieved quite successfully, and I received a solid grade (7/10) from the examiners. But most importantly, I was able to show the NJi and other experts that there are indeed viable options to (partially) address this current issue — and that this project inspired them to explore new approaches in tackling it.
To make this project possible, I was also able to involve an external expert: Rebecca Wald, a senior researcher at the NJi (the Netherlands Youth Institute), as mentioned in the previous paragraph. She provided valuable support throughout the research phase (to better understand the target group), as well as during ideation and the conceptual development of this design project.
Finally, I was also able to test the final solution/prototype with a few pupils from primary school IKC Wereldwijs in Hoofddorp. This direct feedback from the target group helped me significantly in making the last iteration improvements during the final phase of this graduation project.
All of this ultimately resulted in the app/concept ‘Moven met je Matties.’
Finally, I was also able to test the final solution/prototype with a few pupils from primary school IKC Wereldwijs in Hoofddorp. This direct feedback from the target group helped me significantly in making the last iteration improvements during the final phase of this graduation project.
All of this ultimately resulted in the app/concept ‘Moven met je Matties.’
Service Blueprint (SB) for the ‘Moven met je Matties’ concept.
Hi-Fi Wireframes — Moven met je Matties App (final version).
Below is a promotional video of the concept. As a small note: I intentionally added a bit of humor to the video to really connect with the teenage target group (ages 11–14) and match their tone of voice.
Although I used a couple of stock clips, the majority of the footage was filmed by me, and the entire video was fully edited by me in Adobe Premiere Pro:
Although I used a couple of stock clips, the majority of the footage was filmed by me, and the entire video was fully edited by me in Adobe Premiere Pro:
